Top 5 Consumer Finance Apps in Madagascar for Q1 2023

In the first quarter of 2023, the top 5 consumer finance applications in Madagascar showcased varying trends in downloads and active users. Here’s a detailed look into their performance, based on Sensor Tower data.

MyBOA - Mobile Banking from BANK OF AFRICA saw a mix of fluctuations in its weekly downloads. Starting strong with 1.3K downloads in the first week of January, it experienced a dip to 939 downloads mid-month, before rebounding to 1.3K in the week of February 20. The app ended March with 657 downloads.

SG Connect by Société Générale African Business Services demonstrated a general upward trend in weekly downloads. From 356 downloads at the start of January, it peaked at 545 downloads in the week of February 20, maintaining a steady performance with 397 downloads in the final week of March.

Cash Book - daily expenses by ANKIT SARAF experienced steady growth in both downloads and active users. Weekly downloads increased from 123 in the first week of January to 176 by mid-February, and then stabilized around 128 by the end of March. Active users also saw a consistent rise, starting from 446 in early January and reaching a peak of 612 in mid-March.

Money manager & expenses from Cleaner + Antivirus + VPN company maintained a steady trend in weekly downloads and active users. Downloads increased from 128 in the first week of January to 170 in mid-February, before dropping to 92 by the end of March. Active users started at 1.1K in early January, peaked at 1.3K in mid-January, and remained around 1.2K through the end of the quarter.

My Baobab from Baobab Groupe showed a moderate increase in weekly downloads. Starting at 91 in the first week of January, it reached a peak of 168 in the last week of February, before stabilizing at 109 by the end of March.

These insights come from Sensor Tower, where you can find more detailed analytics and trends on app performance.